In-House SEO Training
Medium and large-sized corporations have different
needs than small business. We recognize that fact and offer customized
in-house SEO training for web development teams. From branding and
sales to reputation management, our customized training services
can help your company.
(If you run a small business, please look into
our small
business SEO training and professional
consulting services).
Will Your Company Benefit?
If your company fits into any of the following,
it can benefit from our professional in-house SEO training.
- Companies with a recognized brand
- E-commerce plays a significant role in sales (or you want it
to)
- International companies that have multiple websites for each
office location
- You need to re-align your web strategy to be sure all relevant
employees are up to speed
- Various departments in your company have a hand on the site
- Your website is dated and tired and needs refeshing (be sure
to hire us before you begin any revamp of the site)
- Your company wants branding exposure online (e.g., get people
to visit your website as the hub or "headquarters" for
a given product)
- Your company would like to drive traffic to specific sections
of its website
Company decision makers look good after hiring
us! Contact us to find out what you need to know what Uniseo can
do for you!
Contact
us for more information or to get started.
Who Should Attend?
After having trained dozens of in-house personnel
at many companies, we suggest that the best staff members to attend
in-house training workshops are:
- Web designers
- Web programmers
- Internet marketing staff
- Usability specialists
- Web project managers
- Website copywriters
- Analytics department members
- Your in-house pay-per-click management team (to a lesser extent
for SEO-only training)
- Relevant ad agency members
Effective Solutions to Complex Problems
It's no secret that there is a shortage of experienced
SEO professionals. Uniseo offers a very strong combination of the
three key factors you want in an SEO training expert. These include:
(1) SEO Experience
We are one of the longest-running SEO training
companies in existence. Who trains the SEO trainers? We do! Your
corporate team will learn our in-house workshop/academic-style program.
We take the nebulous world of SEO and give it a logical order so
your team can learn what they need to know.
(2) Teaching Experience
All training will be done by Brian Rotsztein,
who formerly taught his own classes to high acclaim at major universities.
(3) Open Communication
By open communication, we mean that our own in-house
optimization methods are provided through the session. We do not
hold back and questions are very strongly encouraged. Most web development
and Internet marketing companies do not offer training due to a
lack of knowledge or fear of giving away their "secrets."
We have an open attitude and with years of experience, you can't
go wrong if you apply the techniques properly.
How IT Works
We have streamlined the process to make it easy
for your enterprise.
(1) Initial Consultation
Contact
us to find out how we can help your company succeed. We will
discuss your needs and customize the workshop.
(2) In-house SEO Training Workshop
Our SEO trainer will come to your location and
train your staff.
(3) Follow-up Consulting
After the initial in-house training session, a
follow-up consultation is included. If additional training or hands-on
assistance is required, we can move forward with more changes.
Contact
us for more information or to get started.
On-site SEO Training Topics
No matter where you are located, we offer on-site
in-house SEO training. These SEO training seminars can run anywhere
from 1 to 5 days, depending on the topics being covered and the
depth you request. (Two days is ideal and typical of many of our
clients).
Topics can be chosen "a la carte" from
an extensive list, including anything from:
- On-site SEO (keyword choices, HTML tagging, copywriting,
structural issues, how to avoid getting penalized, and so on)
- Off-site SEO (link building)
- Pay Per Click & Social Media Optimization (these
are not SEO but companies occasionally ask for at least an intro
to these topics)
Bringing everyone on your web team together for
the session will give everyone an equal footing in understanding
what can and cannot be done.
Coordinating Your Success
The bottom line is that larger companies like
yours typically have many people involved from the creatives down
to implementation. In cases where companies rely on B2C markets
and branding, issues of coordination between online and offline
approaches must be factored in. On-site SEO training can help bridge
the gap in your teams knowledge.
We have provided SEO training to hundreds of individuals
and can teach your corporate team on hot to get more out of your
website.
On-site SEO training is an extension
of our very popular search
engine optimization training services but the advantage of having
an experienced specialist come in and provide the answers on demand
has proven invaluable for many companies.
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