Social Media Optimization (SMO)

Social media optimization (SMO) is also frequently referred to as social media marketing (SMM). The methods of taking advantage of social media for Internet marketing purposes is an off-shoot of the Web 2.0 generation of interactive websites.

Are you lost yet? As is common with the Internet marketing world, harnessing social media is complex yet important for your company’s next wave of sales. Contact us to make it a whole lot simpler! We provide both social media consulting and implementation services.

Harness The Media For Increased Visibility!

You’ve probably heard terms such as “blogger” or “YouTube.” With millions of websites and countless new web ideas emerging regularly, there frequently remains a lot of confusion as to how these fit into the Internet as a whole. Moreover, wouldn’t you like to know how to take advantage of these virtual technologies for your company’s benefit? Let us put social media into context for you.

What is Social Media?

According to Uniseo, social media in general involves websites, use of specific software and practices that individuals utilize to interact through the Internet. People use social media to express their opinions, provide insights, share their personal experiences, trade business connections to increase exposure and networking, provide unique perspectives and exchange media.

Media Formats

The media itself takes various forms, including text, images, audio, and video. Websites that use social media technology include (at the very least) blogs, message boards, wikis, and podcasts, all of which allow users to interact within some form of community. Popular interactive websites such as, can be harnessed to bring more in-bound links (linking portion of SEO) and increase exposure for your company.

Social media is a hot, popular trend in web use and there are ways to take advantage of it for optimization and marketing purposes.

Embrace The Change

Online technology and communication is evolving at a rapid pace. Embrace the change, don’t fear it. Not everyone needs to take advantage of every single aspect of social media, but getting involved in some can be beneficial toward your financial bottom line. Some of the areas we can help you with include:

  • Blogging (Design, Development, Promotion)
  • RSS (Really Simple Syndication)
  • Blog Commenting
  • Microblogging & Twitter
  • YouTube Videos
  • Podcasts
  • Social Bookmarking
  • Forum Posts
  • Web 2.0 sites
  • Wiki’s (such as Wikipedia)
  • So much more!

We have the secrets you want! Please contact us to find out how we can leverage social media for your company.