Strategic linking
Strategic linking is one of the
most important and powerful aspects of an optimized website. While
most companies focus on link popularity alone, our extensive experience
with linking has lead us to divide strategic linking into 3 categories.
These include link popularity, internal linking, and external linking.
These are described below.
Just like the optimization of a website's structure,
content and other on-page factors, strategic linking, especially
link popularity is a labour intensive activity requiring a lot of
patience. The fact that it makes up 50% of a proper SEO campaign
clearly makes it very important.
Link Popularity (Links Pointing into the Website)
Taking advantage of the links that lead to your
website is called link popularity optimization and it's ranked among
the top adjustments required to attract search engine traffic. Link
popularity is the most common type of linking.
Essentially, the more popular the websites that
link to your site, the more popular your site will become. It's
a popularity contest in the real world and the same holds true for
the virtual world.
Now the hard part! Where can you find high quality
links? How can one differentiate between sites that have worthwhile
links and those that are just wasting your time and money? We have
an effective, unique approach in how we make that determination.
We do not believe in automated software since those are frequently
rendered obsolete by the search engines. Moreover, software could
never provide the long term benefits that a person could offer.
Link Building Campaigns
We can implement a link popularity campaign on
your behalf. We offer affordable link building packages and do not
lock clients into 12 or 18 month contracts. There are multiple ways
to get links to point into a website and we can provide the options
to you. Please contact
us to learn more about our award winning link building approaches.
If you are a webmaster, we can teach you to make
educated and informed choices through our search
engine optimization consulting or search
engine optimization training.
Internal Links (Strategic Linking within the site)
Linking within a site is an often over-looked
yet very important part of strategic linking. This
is especially true for larger websites. Have you noticed that when
you search for a particular website, the homepage frequently comes
up first? One reason for this has to do with internal linking. Internal
linking involves the links across pages within the website itself.
There are a number of ways to harness that aspect of the optimization
process and bring more power to the website.
External or Outbound Links (Links going out of the Website)
Some search engines take into account what sites
your site is linking to. External links (or outbound linking)
is important for several reasons. First, it may affect Google PageRank
(read more about Google PageRank in the SEO
and Web Articles section).
Next, if your website links to other websites
with similar themes, search engines get the message that your site
is made up of a particular topic which can help your rank. The problem
is that you do not necessarily want to link to too many other websites.
We can explain the reasons and comeplxities behind external links
and related linking strategies.
Finally, if your website links to websites that
are not in the "for all" category such as adult-oriented
content, your website may be downgraded in the search engine results.
This point leans somewhat to the extreme but it is a possibility.
As search engines become increasingly more refined, these issues
are becoming more prominent. For example, while Google will list
"adult websites" in their results, they are typically
at the very bottom of the list of results, showing more "legitimate"
websites first.
Link Type
Once you have figured out how to get links into
your site, link within your site, and which links to other sites
that you would consider placing on your site, you have to consider
another important point: Link type. Is the link to your site or
within your site graphic image? Is it text? Is the text or graphic
image created in Macromedia Flash (which search engines can't read)?
There are many similar questions beyond these which must be considered.
We can help you make informed choices that will lead to proper strategic
linking within the optimization and traffice generating process.
Contact
us to get more information and to start your link building today!
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