OVERVIEW

Course Description

This course is designed for corporate executives who want to learn about search engine optimization (SEO) in an easy-to-understand, non-technical, non-jargon, non-geekspeak format. Attendees will be in a stress-free environment where they can ask all the questions they want.

Who Should Attend?

This course is well suited for the following:

• Company Executives
• CEOs & Presidents
• Vice Presidents
• Managers (Market Managers, Brand Managers, Project Managers, etc)
• Directors of Sales and Marketing
• Directors
• Department Heads
• Supervisors
• SMB Executives
• Public Relations (PR) Professionals
• Companies looking for new ideas on how to market their website, brand, products and services online

BENEFITS

This course provides attendees with a lot of useful information. This course will help you:

• Understand the main divisions in SEO and how to apply them
• Discover popular SEO-related terms and understand what they mean!
• Gain relevant, effective SEO skills
• Implement a useful action plan for your company, department, or organization
• Develop a step-by-step program for your organization to follow
• Learn the essentials that an executive would want to know to succeed
• Get your questions answered by one of the world's most experienced SEO experts

OUTLINE

Part 1: Understanding Search Engines

• How search engines work
• Search engine objectives
• How SEO fits into Internet marketing
• The essence of SEO
• The foundation of an overall SEO plan
• SEO & reputation management

Part 2: On-site SEO

• Keywords, Code, and more! What you need to know (explained in simple terms)
• The most important SEO considerations
• Best practices

Part 3: Linking

• What is a link?
• Why links are important
• Why does your website need links?
• The truth about Google PageRank
• Where to get links
• How to make sure your website isn't thrown out of Google
• Alternative yet related sources of online publicity

Part 4: Defining Organizational Guidelines & Action Plan

• Tracking success and return on investment (ROI)
• Guideliness for your staff to follow
• Step-by-step action plan to make sure your website gets the most out of its SEO

REGISTRATION

Registration Includes:

• Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
• Light Snack
• Lunch
• Information Booklet

Terms

• You may transfer your registration to another individual who must attend on the course date that you registered for.
• If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
• Each attendee will be officially reserved when full payment has been received and processed
• You may cancel your attendance for any reason. Refunds will be issued as follows:
• 21 or more calendar days: 100% Refund
• 14-20 calendar days: 75% Refund
• 8-13 calendar days: 50% Refund
• 0-7 calendar days: 0% Refund