OVERVIEW

Course Description

This course is intended for those who wish to use Facebook to promote specific products or services. The material covered is oritended towards maximizing sales and increase brand vibility through this social media platform while taking current implemented marketing strategies into account.

Who Should Attend?

This course is aimed at:

• Small- and Medium-sized business owners
• Marketing professionals
• Non-profit organization managers
• E-commerce website owners
• Public Relations (PR) Professionals
• Product Managers

BENEFITS

After attending this course, you will understand how to:

• Set up your Facebook business page
• Prepare and distribute shareable content
• Create Facebook landing pages
• Integrate Facebook into your website
• Measure the success of your efforts

OUTLINE

Part 1: Setting up Your Facebook Page

Account Creation

• Filling out account information
• Adding a Facebook profile picture
• Managing your Facebook account settings

Optimizing your Facebook Wall

• Editing your thumbnail
• Choosing Facebook menu tabs
• Finding and installing applications

Part 2: Publishing Facebook Content

Distributing Proper Content

• Writing authentic updates
• Sharing relevant links, videos and photos
• Promoting without advertising clichés
• Following up with active users
• Liking other Facebook pages
• Publishing consistently

Facebook Tools

• Scheduling Facebook content publishing
• Facebook link checker
• Facebook website plugins

Part 3: Facebook Plus

Intermediate Customization

• Customizing your profile picture
• Creatinng a landing page
• Designing creative Facebook landing pages

Using Facebook Applications

• Using discussion forums
• Manage secondary Facebook content
• Using Facebook groups

Part 4: Measuring Success

Understanding Social Media Measuring

• Is there ROI in social media?
• Quantitative vs qualititave measurement
• Reputation management

Social Media Metrics

• Measurement and monitoring tools
• Understanding Facebook analytics
• Reviewing Facebook insights

Questions and Answers

REGISTRATION

Registration Includes:

• Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
• Light Snack
• Lunch
• Information Booklet

Terms

• You may transfer your registration to another individual who must attend on the course date that you registered for.
• If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
• Each attendee will be officially reserved when full payment has been received and processed
• You may cancel your attendance for any reason. Refunds will be issued as follows:
• 21 or more calendar days: 100% Refund
• 14-20 calendar days: 75% Refund
• 8-13 calendar days: 50% Refund
• 0-7 calendar days: 0% Refund