Google AdWords & Pay Per Click

Course Dates

Thursday 7 December, 2017 9:30am - 3:30pm $600 English Our Office
Thursday 15 March, 2018 9:30am - 3:30pm $600 English Our Office


Course Description

This course is designed for people who want to learn how to increase sales online with pay per click (PPC) services. The workshop focus will be on the world’s most popular PPC advertising tool: Google AdWords. The system is complex and many people who use it will immediately lose money because of a lack of experience. This workshop will help you get the information you need right from the outset.

Who Should Attend

This course can benefit anyone who intends to generate more traffic to their website with PPC, including:

  • Marketing Managers
  • Brand Managers
  • Web Designers
  • Web Developers/Programmers
  • Small Business Owners
  • Directors of Sales and Marketing
  • Public Relations (PR) Professionals
  • Project Leaders
  • Bloggers
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private individuals who want to learn about Google AdWords for their own personal knowledge


This course provides attendees with a lot of useful information. This course will help you:

  • Set up a campaign in Google AdWords
  • Manage and expand a pay per click campaign
  • Use geolocation to better reach your target market
  • Set realistic budgets
  • Opt-out of money-draining default settings
  • Show map information in your ad
  • Analyze important information to increase sales
  • Evaluate leads, sales and conversions
  • Determine if your campaign is successful


Part 1: Basics & Campaign Set-up

  • What is pay per click?
  • Getting traffic: Where does PPC fit in?
  • Account set-up
  • Google vs Display Network (formely called the Content Network)
  • Setting goals

Part 2: Campaign Set-up (continued)

  • How to write the best ads
  • How to target a specific location
  • Best practices, tips, and advice
  • Bidding & budgets
  • Trademark & brand name issues
  • Placement of Google Analytics
  • Getting traffic from competitors

Part 3: Maintenance & Tracking

  • Understanding the key performance indicators
  • Metrics for success

Part 4: Analysis

  • Figuring out what works and what doesn't
  • How to revise your campaign for even better performance



Registration Includes:

  • Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
  • Lunch
  • Information Booklet


  • You may transfer your registration to another individual who must attend on the course date that you registered for.
  • If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
  • Each attendee will be officially reserved when full payment has been received and processed
  • You may cancel your attendance for any reason. Refunds will be issued as follows:
    • 21 or more calendar days: 100% Refund
    • 14-20 calendar days: 75% Refund
    • 8-13 calendar days: 50% Refund
    • 0-7 calendar days: 0% Refund