OVERVIEW

Course Description

This is an intensive workshop and seminar-style course in local search engine optimization (local SEO). It is designed to teach attendees to leverage the power of search engines for businesses. In particular, it will emphasize how local businesses with one to a hundred locations can make the best use of Google and other search engines.

Who Should Attend?

This course can benefit:

• SMB/Small business owners who are relatively hands-on with their websites
• Businesses that need to focus on localized branches (e.g., Montreal, Laval, Mont Tremblant,etc)
• Marketers interested in the basics of SEO and what's involved in the optimization process
• Web designers who want to offer optimization and marketing as a service to their clients
• Web developers/programmers who need to learn the most important aspects of SEO
• Corporate website development teams who need to re-do their website
• Company owners who supervise their web designers and Internet marketing
• Businesses looking to increase traffic without outsourcing their web work
• SEO web copywriters who want to learn how to write for the search engines
• Companies looking for new ideas on how to market their website, brand, products and services online

BENEFITS

After attending this course, you will understand how to:

• Improve your website's rankings in search engines
• Beat your local competitors and increase business
• Enhance your website's performance
• Implement important best practice SEO techniques
• Utilize your new skills to write better content
• Use online tools to perform keyword analyses
• Figure out who your online competitors are and use that information to your advantage
• Better understand why links are important
• Obtain high quality links from other websites
• Develop a checklist for your company to follow as they implement SEO basics
• Decide what SEO approaches are best for your business

OUTLINE

Part 1: Understanding Search Engines

• How search engines work
• Search engine objectives
• How SEO fits into Internet marketing
• The essence of SEO
• The foundation of an overall SEO plan

Part 2: Keyword Analysis (On-site SEO)

• The 4 categories of keyword terms
• How to use the keyword analysis process
• The most important keyword SEO considerations

Part 3: Content, HTML & Structure Optimization (On-site SEO)

• How to write and optimize text for the web
• Key aspects of the content optimization process
• How to structure a website the way search engines "want" to see it
• What the most important HTML tags to use
• Google Maps, Google Local, Google Places

Part 4: Linking (off-site SEO)

• Why links are important
• Learn whether items like Google PageRank and Alexa are important
• How to get other websites to link to yours
• How you can take advantage of inbound links
• How to get free publicity that makes both people and search engines take notice

REGISTRATION

Registration Includes:

• Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
• Light Snack
• Lunch
• Information Booklet

Terms

• You may transfer your registration to another individual who must attend on the course date that you registered for.
• If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
• Each attendee will be officially reserved when full payment has been received and processed
• You may cancel your attendance for any reason. Refunds will be issued as follows:
• 21 or more calendar days: 100% Refund
• 14-20 calendar days: 75% Refund
• 8-13 calendar days: 50% Refund
• 0-7 calendar days: 0% Refund