OVERVIEW

Course Description

This is an intensive workshop and seminar-style course in local search engine optimization (local SEO). It is designed to teach attendees to leverage the power of search engines for businesses on a local or regional bases. In particular, it will emphasize how local businesses with one to a hundred locations can make the best use of Google and other search engines. This is an ideal course to take after you have completed the beginner-level SEO course.

Who Should Attend?

This course can benefit:

• SMB/Small business owners who are relatively hands-on with their websites
• Businesses that need to focus on localized branches (e.g., Montreal, Laval, Mont Tremblant,etc)
• Marketers interested in the basics of SEO and what's involved in the optimization process
• Web designers who want to offer optimization and marketing as a service to their clients
• Web developers/programmers who need to learn the most important aspects of SEO
• Corporate website development teams who need to re-do their website
• Company owners who supervise their web designers and Internet marketing
• Businesses looking to increase traffic without outsourcing their web work
• SEO web copywriters who want to learn how to write for the search engines
• Companies looking for new ideas on how to market their website, brand, products and services online

BENEFITS

After attending this course, you will understand how to:

• Improve your website's rankings in search engines on a local basis
• Use your location to beat your local competitors and increase business
• Enhance your website's performance with respect to a specific area
• Implement important best practice local SEO techniques
• Figure out who your local online competitors are and use that information to your advantage
• Better understand why local links are important
• Obtain high quality local or regional links from other websites
• Better understand why links are important
• Obtain high quality links from other websites

OUTLINE

Part 1: Understanding Local SEO

• Why location is important
• How local SEO fits into Internet marketing
• The constant changes of local SEO
• Ranking adjustments
• Local competition isn't always who you think it is

Part 2: Local SEO Techniques

• Using local links for SEO
• Local links as proxies
• Writing localized text
• Social media optimization for local SEO
• Off-site local SEO promotion

Part 3: Content, HTML & Structure Optimization (On-site SEO)

• How to write and optimize text for the web
• Key aspects of the content optimization process
• How to structure a website the way search engines "want" to see it
• What the most important HTML tags to use
• Google Maps, Google Local, Google Places

Part 4: Linking (off-site SEO)

• Why links are important
• Learn whether items like Google PageRank and Alexa are important
• How to get other websites to link to yours
• How you can take advantage of inbound links
• How to get free publicity that makes both people and search engines take notice

REGISTRATION

Registration Includes:

• Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
• Light Snack
• Information Booklet

Terms

• You may transfer your registration to another individual who must attend on the course date that you registered for.
• If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
• Each attendee will be officially reserved when full payment has been received and processed
• You may cancel your attendance for any reason. Refunds will be issued as follows:
• 21 or more calendar days: 100% Refund
• 14-20 calendar days: 75% Refund
• 8-13 calendar days: 50% Refund
• 0-7 calendar days: 0% Refund