SEO Copywriting

Course Dates

Thursday 7 December, 2017 9:30am - 1pm $375 English Our Office
Tuesday 20 February, 2018 9:30am - 1pm $375 English Our Office


Course Description

This class is designed to teach attendees the best practices of writing for search engine optimization purposes. One key factor is to always consider the end user. Who will be reading the text? How can you legitmately sneak important keyword phrases into your pages? Find out in this seminar.

Who Should Attend

This course can benefit:

  • Writers
  • Web content providers
  • Specialists writing for websites
  • Bloggers
  • Web Designers
  • Web Developers/Programmers
  • Anyone working on their own website
  • Small Business Owners
  • Directors of Sales and Marketing
  • Public Relations (PR) Professionals
  • Project Leaders
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private individuals who want to learn about SEO content writing for their own personal knowledge


This course provides attendees with a lot of useful information. This course will help you:

  • Format your text for search engines
  • Write for Google but also for consumers who read your website
  • Increase sales with proper text placement
  • Use proven expert secrets on how to place your keywords for maximum power


Part 1: Content Considerations

  • Content is King (without it, you won’t convert)
  • Duplicate content
  • Content pages vs. non-content pages
  • Page length
  • Logical Flow
  • Grade Testing
  • Calls to Action
  • Keyword Density
  • Term Frequency
  • Text Placement
  • Typos
  • Age of the Content
  • Frequency & Regularity
  • Content Appropriateness

Part 2: The Content Optimization Process

  • Keywords
  • Planning
  • HTML
  • Usability



Registration Includes:

  • Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
  • Information Booklet


  • You may transfer your registration to another individual who must attend on the course date that you registered for.
  • If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
  • Each attendee will be officially reserved when full payment has been received and processed
  • You may cancel your attendance for any reason. Refunds will be issued as follows:
    • 21 or more calendar days: 100% Refund
    • 14-20 calendar days: 75% Refund
    • 8-13 calendar days: 50% Refund
    • 0-7 calendar days: 0% Refund