OVERVIEW

Course Description

This course is designed for anyone who understands that links are important for search engine optimization (SEO).

Who Should Attend?

This course can benefit:

• Web Designers
• Web Developers/Programmers
• Anyone working on their own website
• Small Business Owners
• Directors of Sales and Marketing
• Public Relations (PR) Professionals
• Project Leaders
• Bloggers
• Product Managers
• Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
• Companies looking for new ideas on how to market their website, brand, products and services online
• Private individuals who want to learn about linking building for their own personal knowledge

BENEFITS

After attending this course, you will understand how to:

• Evaluate the quality of a link
• Understand why some links are better than others
• Avoid being penalized for bad links
• Find the best links to help boost your website's ranking

OUTLINE

Part 1a: Understanding Links

• Linking basics
• Getting indexed
• Types of crawling
• Robot scan frequency
• HTTP status codes
• Robots files
• No follow
• Search engine submission
• Frames and indexing

Part 1b: Linking Problems & Issues

• HTML versus JavaScript
• HTML versus PHP-redirects
• URL parameters
• IDs
• Login, menu, and search issues
• Dangling vs. orphan pages
• 404, 301, 302, etc
• Canonical issues
• Broken links
  

Part 2a: Linking & SEO

• Clear Linking Across the Website
• Types of sitemaps
• Key factors
• Affiliate Links & Pay Per Click (PPC) links
• Google PageRank
• Alexa

Part2b: How & Where to Place Links on a Page

• Google Bombing
• Navigation menus
• Important linking factors
• Trustworthiness
• Link rates
• The Google Dance
• Where to get the best links
• Linkbaiting
  

REGISTRATION

Registration Includes:

• Guaranteed Reservation (Space is limited. Book early to secure your spot and avoid disappointment.)
• Light Snack
• Information Booklet

Terms

• You may transfer your registration to another individual who must attend on the course date that you registered for.
• If you cannot attend your chosen date after registration, you may change your course selection for a course of equal or lesser value within a year of the purchase date. 72 hours notice is required to make this change, otherwise please refer to the refund policy.
• Each attendee will be officially reserved when full payment has been received and processed
• You may cancel your attendance for any reason. Refunds will be issued as follows:
• 21 or more calendar days: 100% Refund
• 14-20 calendar days: 75% Refund
• 8-13 calendar days: 50% Refund
• 0-7 calendar days: 0% Refund