Web Analytics
Website analytics reporting plays a part in our
Internet marketing plans and more specifically in our search engine
marketing projects.
Website Analytics Consulting
If you are marketing your products and services,
properly implemented and used website analytics will help you get
a better return on your investment.
Areas of Analysis
Our web analytics services cover the most relevant
areas. Our consultants go through the most important details that
you should keep in mind when analyzing your data. For example, a
topic could include the reason why hits are irrelevant but unique
visitors are golden.
SEO
If you are already using search engine optimization
, it is important to know where your website visitors are coming
from. Additionally, we assess what keyword terms were used to find
the site, and an array of other important factors.
PPC
Companies running sponsored ads (such as pay per
click services) should be aware of the many areas that can lead
to a loss of finances. We can implement an A/B testing system to
track where people are more likely convert into a lead or make a
purchase. We also geo-target and implement a series of changes to
track your campaigns. Proper web analytics will assess the multi-channel
approach and more. We consult with you and set up conversion goals.
Sales & Layout Reporting
We keep track of important performance indicators.
For example, we look at questions such as:
- Are there sufficient calls to action throughout the website?
- Are the banners bringing website visitors from one area of the
website to another?
- What is the path individuals follow though the site?
We perform log analyses in order to evaluate the current state
of your website's traffic.
Training Workshops/Speaking Engagements
We provide web analytics training for companies
of all sizes. Typically in just a few hours you will know what to
do and how to best assess your website's performance. We are also
available for speaking engagements at conferences, seminars, and
other events.
Finally, please look into our SEO
consulting services, SEO
training workshops, and pay
per click management services, for additional information.
If you need a web analytics firm, please contact
us today to see what we can do for you.
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