Web Analytics

Website analytics reporting plays a part in our Internet marketing plans and more specifically in our search engine marketing projects.

Website Analytics Consulting

If you are marketing your products and services, properly implemented and used website analytics will help you get a better return on your investment.

Areas of Analysis

Our web analytics services cover the most relevant areas. Our consultants go through the most important details that you should keep in mind when analyzing your data. For example, a topic could include the reason why hits are irrelevant but unique visitors are golden.

SEO

If you are already using search engine optimization , it is important to know where your website visitors are coming from. Additionally, we assess what keyword terms were used to find the site, and an array of other important factors.

PPC

Companies running sponsored ads (such as pay per click services) should be aware of the many areas that can lead to a loss of finances. We can implement an A/B testing system to track where people are more likely convert into a lead or make a purchase. We also geo-target and implement a series of changes to track your campaigns. Proper web analytics will assess the multi-channel approach and more. We consult with you and set up conversion goals.

Sales & Layout Reporting

We keep track of important performance indicators. For example, we look at questions such as:

  • Are there sufficient calls to action throughout the website?
  • Are the banners bringing website visitors from one area of the website to another?
  • What is the path individuals follow though the site?

We perform log analyses in order to evaluate the current state of your website’s traffic.

Training Workshops/Speaking Engagements

We provide web analytics training for companies of all sizes. Typically in just a few hours you will know what to do and how to best assess your website’s performance. We are also available for speaking engagements at conferences, seminars, and other events. Finally, please look into our SEO consulting servicesSEO training workshops, and pay per click management services, for additional information. If you need a web analytics firm, please contact us today to see what we can do for you.

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