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Social Media for Business


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Overview

Course Description

This course has been designed to introduce business owners and workers to the realm of social media, specifically as it applies to businesses. The goal is to set you on the right track with your social media setup and strategy so that you can avoid the pitfalls of social media marketing and maximize the efficiency of your activities within social networks. The class will help you understand how your company can take advantage of social media to increase revenue, improve customer service, and enhance branding, among other important factors. This is an introductory course. Attendees will gain a reasonable understanding of the various social media marketing options available to them.

Who Should Attend

This course is ideally suited for people who want to use social media as an effective tool to drive marketing and sales, such as:

  • Anyone and everyone who doesn’t know where to begin should start with this class
  • Marketing Managers
  • Brand Managers
  • Community Managers
  • Web Designers
  • Web Developers/Programmers
  • Small- and Medium-sized business owners
  • Marketing professionals
  • E-commerce website owners
  • Public Relations (PR) Professionals
  • Professionals and company owners in various fields
  • Project Leaders
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Senior Management
  • Directors of Sales and Marketing
  • Customer Service Representatives
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private Individuals who want to learn about social media marketing for their own personal knowledge

Some brands we’ve taught:

Tom is the most dynamic teacher I’ve ever had! He was amazing and I can’t say enough about how much I learned in the Social Media for Business workshop. He made analogies about how selling on Facebook has to be treated like people pushing things on you that you don’t want at the wrong time. He brought in ideas that helped me understand the subtleties of doing business in social media. Even the food was great! Just excellent all around. Highly recommended!Erica H., (Montreal)

Benefits

This course provides attendees with a lot of useful information. This course will help you:

  • What makes social media marketing different to traditional Internet marketing
  • How to use social networks to keep in touch with customers
  • The important of ethics and authenticity in social media marketing
  • How to properly set up your social profiles
  • How to use pay-per-click on Facebook
  • How to track your social media marketing efforts
  • Understanding how ROI applies to social media
  • How to integrate social media marketing into your current strategy

Awards:

Outline

Part 1: Understanding Social Media

  • Why the Rise of Social Media?
  • Web 1.0 vs Web 2.0
  • Consumer/User-generated content
  • Social Media & Business
  • Search/SEO/PPC vs. Social Media Marketing
  • Advantages and limitations of social media for business
  • Essential parts of a social media marketing strategy
  • The importance of authenticity

Part 2: Facebook & Twitter

  • Understanding Marketing on Facebook
  • Google or Facebook: Which is more important?
  • Set up of company pages
  • Engaging your customers
  • Best practices for a successful Facebook business page
  • Facebook PPC
  • Promoting your Facebook page
  • What is Twitter?
  • Twitter best practices

Part 3: Blogging, LinkedIn, Google+, and Other Platforms

  • Blogging and micro-blogging
  • Using existing blogs for promotion
  • Finding great blog sources
  • LinkedIn as a professional network
  • Getting started with LinkedIn
  • YouTube, Flickr, Slideshare, Foursquare

Part 4: Measuring Success & Defining Guidelines

  • Understanding social media measurement
  • Is there ROI in social media?
  • Quantitative vs qualititave measurement
  • Reputation management
  • Measurement and monitoring tools
  • Key aspects of Facebook analytics
  • Defining company policies for employees
  • Differentiating personal accounts vs. business accounts

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