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Search Engine Optimization 101 (SEO for Beginners)

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Course Description

This is an intensive workshop and seminar-style course in search engine optimization (SEO) that is designed to teach attendees to leverage the power of search engines for businesses. Attendees can use what they learn to help them remain competitive in the online world. Whether you’re a marketer, designer, programmer, business owner, you can learn to improve website rankings and visibility in search engine results pages (such as in Google). You will lean the trade secrets that the best of the best in the industry use. Trying to optimize a website for search engines can be a daunting task given that quality information is very scattered and experienced guidance is difficult to find. This course is designed to be used as an easy-to-understand guide toward mastering SEO. Attendees will solidify their understanding of SEO through practical guidance, helpful tips, real world scenarios, a hands-on approach, and the use of popular techniques and highlighting of important considerations that are critical to successful SEO.

Who Should Attend

  • Marketers interested in the basics of SEO and what’s involved in the optimization process
  • Web designers who want to offer optimization and marketing as a service to their clients
  • Web developers/programmers who need to learn the most important aspects of SEO
  • SMB/Small business owners who are relatively hands-on with their websites
  • Corporate website development teams who need to re-do their website
  • Company owners who supervise their web designers and Internet marketing
  • Businesses looking to increase traffic without outsourcing their web work
  • SEO web copywriters who want to learn how to write for the search engines
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private Individuals who want to learn about SEO for their own personal knowledge

Some brands we’ve taught:

Thanks for your studied direction and perspective. You quickly cut a clear path for me through what was a fuzzy SEO jungle. Your dedication to and comprehension of every SEO intricacy is reassuring.S. Arky, Marketing Consultant (Massachusetts)


This course provides attendees with a lot of useful information. This course will help you:

  • Improve your website’s rankings in search engines
  • Enhance your website’s performance
  • Implement important best practice SEO techniques
  • Utilize your new skills to write better content
  • Use online tools to perform keyword analyses
  • Figure out who your online competitors are and use that information to your advantage
  • Better understand why links are important
  • Obtain high quality links from other websites
  • Develop a checklist for your company to follow as they implement SEO basics
  • Decide what SEO approaches are best for your business



Part 1: Understanding Search Engines

  • How search engines work
  • Search engine objectives
  • How SEO fits into Internet marketing
  • The essence of SEO
  • The foundation of an overall SEO plan

Part 2: Keyword Analysis (On-site SEO)

  • The 4 categories of keyword terms
  • How to use the keyword analysis process
  • The most important keyword SEO considerations

Part 3: Content, HTML & Structure Optimization (On-site SEO)

  • How to write and optimize text for the web
  • Key aspects of the content optimization process
  • How to structure a website the way search engines “want” to see it
  • What are the most important HTML tags to use

Part 4: Linking (off-site SEO)

  • Why links are important
  • Learn whether items like Google PageRank and Alexa are important
  • How to get other websites to link to yours
  • How you can take advantage of inbound links
  • How to get free publicity that makes both people and search engines take notice

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