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Email Marketing

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Overview

Course Description

One popular are of Internet marketing is email marketing. Forget the days of spamming millions of people, opt-in email marketing is a powerful way to generate new sales and expand your business. This seminar covers the basics of email marketing, how to create and send emails with ease, the do’s and don’ts of email marketing, best practices, the law (CAN-SPAM Act), and more . You will also learn why targeted email marketing campaigns work, and how it can be effectively used by your company to generate a boost in sales. This workshop is currently offered in a half-day format. It can also be offered as a full-day course both privately or for several people at your organization/company. Please contact us for more information.

Who Should Attend

This workshop is currently offered in a half-day format. It can also be offered as a full-day course both privately or for several people at your organization/company.

  • Marketing Managers
  • Brand Managers
  • Web Designers
  • Web Developers/Programmers
  • Small Business Owners
  • Public Relations (PR) Professionals
  • Project Leaders
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Directors of Sales and Marketing
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private individuals who want to learn about email marketing for their own personal knowledge

For more information about our workshops, please contact us.

Some brands we’ve taught:

Benefits

This course provides attendees with a lot of useful information. This course will help you:

  • Choose an ideal email marketing service provider
  • Create a legitimate email list
  • Send emails to clients and prospects
  • Generate leads and increase sales with email marketing

Awards:

Outline

Part 1: Email Marketing Basics

  • Why it works
  • Permission-based (opt-in) email marketing
  • Budgets & ROI
  • Privacy & CAN-SPAM act

Part 2: Best Practices

  • Types of email services
  • Growing your list
  • Email customization
  • Email automation
  • Measuring email performance

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