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Internet Marketing 101

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Overview

Course Description

Internet marketing is rapidly becoming the dominant method to sell your company’s products and services. This seminar will walk you through the powerful methods that you can use to increase sales and leads using the Internet. This seminar will teach you how to look at Internet marketing like you’ve never seen it before. It will simplify a complex world for you.

Who Should Attend

This workshop is currently offered in a full-day format. It can also be offered privately or for several people at your organization/company.

  • Anyone and everyone who doesn’t know where to begin should start with this class
  • Marketing Managers
  • Brand Managers
  • Community Managers
  • Web Designers
  • Web Developers/Programmers
  • Small business owners
  • Public Relations (PR) Professionals
  • Professionals and company owners in various fields
  • Project Leaders
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Senior Management
  • Directors of Sales and Marketing
  • Customer Service Representatives
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private Individuals who want to learn about Internet marketing for their own personal knowledge

For more information about our workshops and seminars, please contact us.

Some brands we’ve taught:

I wanted to thank you for the search engine opimization workshop. Brian’s way of explaining the topic finally helped me understand how it works and what I need to do for my company. At the first meeting after the workshop, I explained to my boss that we had to actually have a direction with keywords to look into. It’s a lot of work but we have something we’re working on. Thank you again.Steven H., IT Company (Montreal)

Benefits

This course provides attendees with a lot of useful information. This course will help you:

  • How there are several key ways to market online. You will be guided in a way that will easily help you understand how it works
  • Be knowledgeable about search engine optimization (SEO), Google Adwords, Facebook, social media, Twitter, email marketing, and other key aspects of Internet marketing
  • How your company can generate leads and sales with an Internet presence
  • The top ways consumers interact with your brand online
  • The interplay between Internet marketing and public relations/reputation management
  • Why content is king
  • How you can use social media (Facebook, Twitter, etc) to boost sales
  • How the next generation of web design and mobile web design will be important
  • Return on Investment (ROI) in an Internet dominated society
  • Why having a main website and microsites may be ideal for your business

Awards:

Outline

Part 1: The Internet Success Model

  • How to get noticed
  • How to persuade consumers to buy from you
  • How to get repeat business
  • Search Engine Marketing
  • Search engine optimization (SEO)
  • Pay per click (PPC – Google Adwords)
  • Social Media Marketing
  • Social media platforms for business
  • What do networks like Facebook, Twitter, LinkedIn, and Google+ offer businesses like yours?
  • Social media and return on investment (ROI)
  • Mobile Marketing & Email Marketing
  • Mobile / location-based marketing for business (Foursquare, QR codes, etc)

Part 2: Conversion & Resale

  • Email Marketing
  • Customer retention
  • Analysis with Google analytics
  • How to use website information for retaining current customers
  • How to generate repeat sales

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