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Online PR & Reputation Management

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Overview

Course Description

The world of reputation management is a tricky one. Negative content, whether true or not, will hurt your personal brand (your name) and your company. The Internet doesn’t forget. Once information about you is posted, it is out there forever. Have you or your business become the the victim of smeer campaign? Are you losing clients because of bad press? Is your brand’s image being negatively impacted by stories you can’t control? If you answered yes to any of these questions, you should attend this seminar.

Who Should Attend

This seminar is best for:

  • Private individuals who have a bad online reputation (with their name)
  • Companies and brands with negative publicity
  • Professionals
  • Business owners
  • Marketers
  • Executives (Presidents, VPs, Managers, Directors, Department Heads, Supervisors)
  • Directors of sales and marketing
  • Senior management
  • Decision-makers
  • Brand managers
  • Web designers
  • Project leaders
  • Product managers

Some brands we’ve taught:

Benefits

This course provides attendees with a lot of useful information. This course will help you:

  • How to check your online public relations (PR)
  • Learn how to practice reverse reputation management
  • Learn how to control the top positions in a Google search results page
  • Best practices for managing your reputation using Facebook (and other social media platforms)
  • Learn how to boost your company’s online reputation

Outline

Part 1: Understanding Online Reputation Management

  • Basic understanding of reputation management
  • Search engine reputation management
  • The goals of reputation management
  • Where are consumers getting their information from?
  • Dealing with emergency scenarios
  • Crisis planning
  • How to regain and increase sales, trust, and goodwill

Part 2: Develop an Online PR Strategy

  • Using content to kill bad publicity
  • Search engine optimization (SEO)
  • Using social media platforms (like Facebook)
  • Developing a plan of action
  • Developing social media guidelines

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