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SEO Link Building

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Course Description

This course is designed for anyone who understands that links are important for search engine optimization (SEO).

Who Should Attend

This course can benefit:

  • Web Designers
  • Web Developers/Programmers
  • Anyone working on their own website
  • Small Business Owners
  • Directors of Sales and Marketing
  • Public Relations (PR) Professionals
  • Project Leaders
  • Bloggers
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private individuals who want to learn about linking building for their own personal knowledge

Some brands we’ve taught:

I was asked to write a testimonial and I’m happy to do so. I took the course on SEO at first. I walked away with practical ideas on how to find keywords, put them into my website, write text that people wanted to read, and so on. I began using the tips that evening and now, a few weeks later, I am seeing my rankings move up and traffic increasing. Brian said it could take 6 months but I’m thrilled to see it had an effect sooner than later. I then took the WordPress beginner course. This was a guide on how to use WordPress and get the best plugins. Again, this was great. Tom’s enthusiasm and knowledge really helped me understand the important points. I believe that anyone taking any of their courses would benefit and definitely recommend them.Ariel S., (Montreal)


This course provides attendees with a lot of useful information. This course will help you:

  • Evaluate the quality of a link
  • Understand why some links are better than others
  • Avoid being penalized for bad links
  • Find the best links to help boost your website’s ranking



Part 1: Understanding Links

  • Linking basics
  • How search engine spiders work
  • SEO linking scams
  • Robot scan frequency
  • HTTP status codes
  • Google PageRank
  • How PageRank works
  • Important linking factors
  • Link penalties

Part 2: Linking Tools & Action Plan

  • SEO link building tools
  • SEO linking and content marketing
  • How to find linking opportunities
  • Inbound link auditing
  • Login, menu, and search issues
  • Nofollow
  • Disavow
  • Types of content that bring in links
  • Where to get the best inbound links

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