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SEO Link Building
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Overview
Course Description
This course is designed for anyone who understands that links are important for search engine optimization (SEO).
Who Should Attend
This course can benefit:
- Web Designers
- Web Developers/Programmers
- Anyone working on their own website
- Small Business Owners
- Directors of Sales and Marketing
- Public Relations (PR) Professionals
- Project Leaders
- Bloggers
- Product Managers
- Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
- Companies looking for new ideas on how to market their website, brand, products and services online
- Private individuals who want to learn about linking building for their own personal knowledge
Some brands we’ve taught:
I was asked to write a testimonial and I’m happy to do so. I took the course on SEO at first. I walked away with practical ideas on how to find keywords, put them into my website, write text that people wanted to read, and so on. I began using the tips that evening and now, a few weeks later, I am seeing my rankings move up and traffic increasing. Brian said it could take 6 months but I’m thrilled to see it had an effect sooner than later. I then took the WordPress beginner course. This was a guide on how to use WordPress and get the best plugins. Again, this was great. Tom’s enthusiasm and knowledge really helped me understand the important points. I believe that anyone taking any of their courses would benefit and definitely recommend them.Ariel S., (Montreal)
Benefits
This course provides attendees with a lot of useful information. This course will help you:
- Evaluate the quality of a link
- Understand why some links are better than others
- Avoid being penalized for bad links
- Find the best links to help boost your website’s ranking
Awards:
Outline
Part 1: Understanding Links
- Linking basics
- How search engine spiders work
- SEO linking scams
- Robot scan frequency
- HTTP status codes
- Google PageRank
- How PageRank works
- Important linking factors
- Link penalties
Part 2: Linking Tools & Action Plan
- SEO link building tools
- SEO linking and content marketing
- How to find linking opportunities
- Inbound link auditing
- Login, menu, and search issues
- Nofollow
- Disavow
- Types of content that bring in links
- Where to get the best inbound links
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