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Web Analytics & Metrics 101

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Course Description

This course is designed to provide you with the most important web analytics skills. The workshop will primarily focus on Google Analytics.

Who Should Attend

This course can benefit:

  • Anyone who doesn’t know where to begin should start with this class
  • Marketing Managers
  • Brand Managers
  • Community Managers
  • Web Designers
  • Web Developers/Programmers
  • Small business owners
  • Public Relations (PR) Professionals
  • Professionals and company owners in various fields
  • Project Leaders
  • Anyone working on SEO
  • Product Managers
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Senior Management
  • Directors of Sales and Marketing
  • Customer Service Representatives
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private Individuals who want to learn about Internet marketing for their own personal knowledge

Some brands we’ve taught:

I took the WordPress for beginners course and a custom personalized course on how to promote my website and health program. Both were well worth the time and money invested. Thank you.Elana Javier, (Montreal)


This course provides attendees with a lot of useful information. This course will help you:

  • How to set up your own Google Analytics campaign
  • What the important metrics are
  • Which metrics are useless
  • How to evaluate Google Analytics reports
  • How to create filters
  • How to use funnels and goal-setting
  • Make use of best practices



Part 1: Understanding Web Analytics & Metrics

  • Why do we need metrics?
  • AW Stats, Webalizer
  • Urchin and brief history of Google Analytics
  • Accuracy issues

Part 2: Setting-up Google Analytics

  • Setting-up an account
  • Terminology
  • Website code
  • Access management

Part 3: Customization

  • Filters
  • Setting goals
  • Building & tracking funnels

Part 4: Visitor Analysis

  • Examining visitors and visitor sources
  • Key performance indicators (KPI)
  • Exporting data
  • Google Analytics & Google Adwords
  • Google Analytics & SEO

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