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Facebook for Business

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Course Description

This course is intended for those who wish to use Facebook to promote specific products or services. The material covered is oritended towards maximizing sales and increase brand visibility through this social media platform while taking current implemented marketing strategies into account.

Who Should Attend

This course is aimed at:

  • Small- and Medium-sized business owners
  • Marketing professionals
  • Non-profit organization managers
  • E-commerce website owners
  • Public Relations (PR) Professionals
  • Product Managers

Some brands we’ve taught:

Tom is the most dynamic teacher I’ve ever had! He was amazing and I can’t say enough about how much I learned in the Social Media for Business workshop. He made analogies about how selling on Facebook has to be treated like people pushing things on you that you don’t want at the wrong time. He brought in ideas that helped me understand the subtleties of doing business in social media. Even the food was great! Just excellent all around. Highly recommended!Erica H., (Montreal)


This course provides attendees with a lot of useful information. This course will help you:

  • Set up your Facebook business page
  • Prepare and distribute shareable content
  • Create Facebook landing pages
  • Integrate Facebook into your website
  • Measure the success of your efforts



Part 1: Setting up Your Facebook Page

  • Account Creation
  • Filling out account information
  • Adding a Facebook profile picture
  • Managing your Facebook account settings
  • Optimizing your Facebook Wall
  • Editing your thumbnail
  • Choosing Facebook menu tabs
  • Finding and installing applications

Part 2: Publishing Facebook Content

  • Distributing Proper Content
  • Writing authentic updates
  • Sharing relevant links, videos and photos
  • Promoting without advertising clichés
  • Following up with active users
  • Liking other Facebook pages
  • Publishing consistently
  • Facebook Tools
  • Scheduling Facebook content publishing
  • Facebook link checker
  • Facebook website plugins

Part 3: Facebook Plus

  • Intermediate Customization
  • Customizing your profile picture
  • Creatinng a landing page
  • Designing creative Facebook landing pages
  • Using Facebook Applications
  • Using discussion forums
  • Manage secondary Facebook content
  • Using Facebook groups

Part 4: Measuring Success

  • Understanding Social Media Measuring
  • Is there ROI in social media?
  • Quantitative vs qualititave measurement
  • Reputation management
  • Social Media Metrics
  • Measurement and monitoring tools
  • Understanding Facebook analytics
  • Reviewing Facebook insights

Part 5: Q&A

  • Questions and Answers

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