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How to Start an Ecommerce Business

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Overview

Course Description

If you’re considering selling products and services online but don’t know where to begin, this is the ideal seminar for you. The ecommerce business / selling online seminar is designed to introduce attendees to the important considerations that must be understood in order to be successful online.

Ecommerce has become a way for individuals to make a little extra money on the side, especially in these difficult times. Online sales also provide an opportunity for existing companies to extend their reach and sell more products and services by creating this new source of revenue.

While selling online is now commonplace, did you know that thousands of online stores are continually closing all over the world? Even the largest ecommerce companies are shutting down because of poor planning. This is one seminar you do not want to miss if you intend to sell anything online.

Who Should Attend

This seminar is designed for anyone thinking about selling online or just getting into ecommerce. The course is ideal for people with specific products and services in mind and of course established businesses that want to sell online but don’t know where to begin. Most of the information will not be technical. Rather, it will be business-related.

  • Entrepreneurs
  • Business Owners
  • Professionals
  • Marketing Directors
  • Web Designers
  • Web Developers
  • Internet Marketers
  • Project Leaders
  • Product Managers
  • Executives
  • Senior Management
  • Private Individuals

Some brands we’ve taught:

Benefits

This course provides attendees with a lot of useful information. This course will help you:

  • Why ecommerce websites fail
  • How to succeed at e-commerce
  • How to promote products and services online
  • How to track sales
  • How to increase re-sales and retain customers longer
  • Different ways to handle customer service
  • How to maximize profit by selling online as a business

Awards:

Outline

Part 1: Ecommerce Basics

  • What is ecommerce?
  • How it works
  • How you benefit
  • What can you sell online?
  • E-commerce as a stand alone business
  • E-commerce to enhance your existing business
  • Coming up with a strategy and business plan
  • Don’t make the “amateur mistake” of not figuring out where your customer will come from
  • Choosing a shopping cart
  • Sell directly on Facebook
  • Key considerations (shipping, payment, etc)
  • DIY vs hiring a company
  • Time investments

Part 2: Promotion & Sales

  • Google Adwords (Pay per click / PPC)
  • Search engine optimization (SEO)
  • Using SEO to cut advertising costs
  • Social media marketing
  • Sell a product before you have it: pre-sales (more advanced idea for established carts)
  • Tracking and measuring success
  • Understanding consumer behaviour
  • Measurement and monitoring tools
  • Quantitative vs qualitative measurement
  • Email marketing for retention
  • Reputation management

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