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SEO Copywriting

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Course Description

This class is designed to teach attendees the best practices of writing for search engine optimization purposes. One key factor is to always consider the end user. Who will be reading the text? How can you legitimately sneak important keyword phrases into your pages? Find out in this seminar.

Who Should Attend

This course can benefit:

  • Writers
  • Web content providers
  • Specialists writing for websites
  • Bloggers
  • Web Designers
  • Web Developers/Programmers
  • Anyone working on their own website
  • Small Business Owners
  • Directors of Sales and Marketing
  • Public Relations (PR) Professionals
  • Project Leaders
  • Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
  • Companies looking for new ideas on how to market their website, brand, products and services online
  • Private individuals who wan

Some brands we’ve taught:

A word about Brian. He’s been doing this since 1997 and it shows. He knew so much that my brain was ready to explode by the end of the day. If you take an SEO workshop, this is the guy you want. He’s the best SEO guru out there!Fran Tremblay, (Montreal)


This course provides attendees with a lot of useful information. This course will help you:

  • Format your text for search engines
  • Write for Google but also for consumers who read your website
  • Increase sales with proper text placement
  • Use proven expert secrets on how to place your keywords for maximum power



Part 1: Content Considerations

  • Content is King (without it, you won’t convert)
  • Duplicate content
  • Content pages vs. non-content pages
  • Page length
  • Logical Flow
  • Grade Testing
  • Calls to Action
  • Keyword Density
  • Term Frequency
  • Text Placement
  • Typos
  • Age of the Content
  • Frequency & Regularity
  • Content Appropriateness

Part 2: The Content Optimization Process

  • Keywords
  • Planning
  • HTML
  • Usability

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